Category SEO

More Space

By admin
On May 30, 2014
In SEO
Tagged i need more space, more space

More space (also known as I Need More Space) were in need of a website refresh to cater for their large portfolio of clients and the high demands for their services, a place where potential customers could find out more about the company and take a look at some of the work More Space have carried out in the past.

What we did for I Need More Space

We started by upgrading their content management system from a dated Joomla install to the latest, most friendliest version of WordPress. The existing More Space branding was great so we didn’t want to change that, instead we went to work on the website design and layout. The previous website wasn’t very organised, the fonts were a little off and from a user’s point-of-view, it needed to be much easier to navigate to the important information. So we repositioned the menu, placed a showcase of previous conversions, extensions and basements directly on the homepage, and integrated a modal pop-up style ‘Call To Action’ right at eye level so that any potential customers can get in touch without fumbling around for a contact form.

What do More Space think of it?

The feedback we have received from the client is tremendous and we will be working with them whilst they get used to the new website. Since it’s running the ever popular WordPress platform, the guys at More Space will be able to run and manage the site internally without reaching out to us for text/image changes, etc.

Have a look for yourself by going to the I Need More Space website – http://www.ineedmorespace.co.uk/

Software/Coding Used

WordPress / jQuery / CSS / HTML5

Google’s algorithm change will affect your small business

By admin
On October 9, 2013
In Google, SEO

Keyword optimisation has been the buzz term in SEO since the industry came into being. Optimising your site with selected keywords would help your site appear on Google when someone typed that particular word in. That’s still the case, however Google has now started to include phrases or questions into it’s mystical algorithm.

So now, rather than having a page optimised like: Hairdressers Luton | Male Hairdressing you should be thinking about optimising like: Where is the best hairdresser in Luton?

With features like Siri on the iPhone becoming more prevalent Google has adapted & become more human. And this trend won’t stop until every single question has been answered.

This means that by simply looking at your business, listening to your customers and remembering their questions you can optimise your site much easier than before. This change means that it has become easier to be found when you offer a specific and unique solution to a question, but it will make it a lot harder for small business to compete with bigger businesses when it comes to the broader questions.

Where is the best pizza in Luton? Well unless your called Best Pizza then your going to find it difficult to compete with Pizza Hut/Dominos/Pizza Express because the amount of people talking and commenting on pages on those websites with that expression will still be taken more seriously by Google.

The ‘Hummingbird’ according to the Guardian, is the biggest change in Googles algorithm since 2010. However, I feel this is just the start.

By Matt ‘Woody’ Wood

Get It Right First Time: I Meant The SEO Not Just The Design Stupid!

By admin
On March 18, 2013
In SEO

I have lost count the number of times I’ve come across websites that have a superb, aesthetic design, but haven’t bothered to make a few simple changes for their on page SEO strategy.

It’s like this: you decorate your new shop inside with glorious interior design scheme and window dressing to die for, and then leave the shutters down 24/7. Well, that’s a valid analogy and should be taken seriously, especially if you’re a local business. If done correctly, it can help your business get seen and can bring in the extra cash flow you need to stay solvent.

So what do I mean by on page SEO (search engine optimisation)?

If people are going to find your website, you need to optimise your website;

Here’s a list of Do’s and Don’ts for on page SEO

1. Don’t copy your text from someone else’s website. Duplicate and non unique content is frowned upon by search engines and will do you and your website’s online credibility any good at all.

2. Don’t over optimise your pages and stuff as many keywords as possible into the body text or title tags.

3. Don’t use keyword density tools and aim for the highest possible density for your target keyword – this is old hat and will definitely result in an over optimisation penalty.

4. Do carry out thorough keyword research for all your pages. Write your page copy naturally, with keywords in mind whilst you’re writing. Obviously, if you’re trying to rank for a keyword, it should at least be on the page once.

5. Do be careful with your title tags and header tags; don’t over align them. So if you own an online battery store, avoid setting your title tag, your H1 header and your H2 header to ‘ Cheap Batteries Online’

6. Do avoid over doing the internal linking using keyword based anchor text.

If you’re a small local business, you can quite easily benefit from your on page SEO strategy for medium to long tail search terms. Especially for location related terms eg. ‘chartered accountants high wycombe’

I can recommend some background reading into the Google Panda changes and how to survive the Penguin updates, which were released earlier this year. In a nutshell, write naturally, engage your visitors through your websites pages and don’t over optimise – shows you’re not trying to manipulate the search engines.

Here’s a classic example of a company that has forgotten to even do the basic optimisation of their websites home page (the most important page on any ones site) and category pages. See the Zenbedroom’s home page – there isn’t even a brand name in the title tag and with a null description tag as well. The eCommerce project manager must have been half asleep on one of their overly expensive beds.

You can always acquire the services of a trusted seo company like Rankability and get them to evaluate and audit your website. If you have a number of websites, get them to do the first one, and maybe invest in some SEO training, so you can replicate the process.

A small degree of optimisation can go a long way. Neglect your website, and you’ll be neglected by the search engines.