When thinking about getting your first website, your first thought should be of choosing a good domain name. Depending on the overall purpose of your new website, there are a couple of important factors that you should take into account when searching for your domain name, which are, a) is the domain name brandable, b) does the domain name contain related and popular keywords, and c) is the domain name available to be registered.
If you’re looking for a brandable domain name that is highly memorable and will stands your company out from the rest, then it is more than likely that you will have to sacrifice having ‘searched for’ keywords with your domain name. This may mean that you won’t get that extra strength when it comes to ranking towards the top of search engines, but choosing a good domain name over a domain name containing keywords could be the right choice for your company in the long term because it means that you can create a more powerful and trusted brand.
Looking for domain names containing highly searched keywords will provide the perfect platform for starting an SEO campaign to get your website to the top of the search engines. By limiting your domain name choices to ones that only contain your chosen keywords does mean that you may have to sacrifice a long term brand. We recommend keyword domains to online independent companies that aren’t too concerned about building a catchy, well recognised name.
Lastly, you need to check if your chosen domain is available. You can do this by going to any domain name provider and performing a quick search to check that it hasn’t already been registered. We regularly use 123-reg.co.uk to register our domains and we would recommend them to anybody looking to buy their first domain name.