Many SEO companies promote link building as a large chuck of their SEO strategy and this is something that you should look into before signing up to any lengthy investment. Link building certainly does account for a considerable portion of having a successful SEO campaign to gain the results that you need BUT it’s the quality of the link building that’s being carried out, which will determine how successful your website is going to perform in the search engines.
Free, Reciprocal and Paid Links
In our SEO campaigns we focus on quality rather than quantity. You can gain the same benefit (if not more!) by researching authorative and relevant premium websites rather than wasting time and effort pumping out 1000’s of links to your website from unrelated, less powerful sites. In fact, by publishing your website using spammy anchor text on unrelated websites which link out to hundreds of other unrelated websites, may even have a adverse effect. This may see your website drop down the search engine rankings.
Not all premium websites cost the earth to add your website to, you can find several premium blogs, directories, forums and websites, which offer reciprocal and even free submissions. To find these websites you need to take the time to research relevant and industry specific websites, which provide useful information and are already well established in search engines. Sometimes it’s also necessary to contact the websites Webmaster to inquire about advertising rates, etc.
The general message that we are trying to explain in this post is that when it comes to link building for your website, quality is better than quantity. Build your links slowly and take extra time to find partner websites that 100% compliment the industry that you’re competing in.
For more information visit our SEO Services section.
Thanks for reading,
Professional Web Design