1: Set up a Facebook page
The chances are that you, or one of your close friends or work colleagues uses Facebook. If not. Then stop reading and sign up. For the rest of you who are (or have people close to you) living in the year 2014 then all you need to do is set up a page, you can do so by following this link HERE.
The reason why owning a Facebook page is more useful than a couple of years ago is that Google has started factoring them into their algorithm. If you type in your company name into Google after setting up a page there is a high chance your businesses page will appear (see our image above). Be sure to secure your unique username for your page, you can do this in the settings of a page.
2: Set up a blog
Setting up a blog is totally free and is a great way to start off the process of getting your business online. I recommend the following:
Tumblr – Tumblr, recently acquired by Yahoo! is one of the most interesting blog networks out there. It’s certainly the most interactive. You can choose from a wide variety of themes (design/style/layout) and it’s really easy to use. The URL will be your business.tumblr.com.
Blogger – This Google product can be found HERE, you can again have a different theme on there your business.blogspot.com
WordPress.com – WordPress is by far the most popular CMS, and is what your web designer should be setting you up with. Like Tumblr & Blogger, WordPress offers a similar service. You can pick from themes & it’s very easy to add and edit pages/posts. yourbusiness.wordpress.com is what it will look like. Once you get some funding together you should talk to a web designer about building a custom theme which suits your business & if you sell products introduce an e-commerce aspect to it.
3: Set up a Twitter account
Contrary to popular belief, Twitter is the ONLY real social network. No other platform allows you to interact like Twitter. You can talk to anyone who wants to listen, and even if they don’t. In the same was as Facebook, Google has allowed Twitter profiles to be promoted in it’s algorithm. So by simply having a profile you will have a platform to work from, will receive exposure in Google & you can talk to anyone who could possibly be interested in your product.
There is evidence to suggest that a dormant social media profile on Twitter/Facebook will not be factored into a Google algorithm nor will a blog thats not being updated. So once you start, don’t stop or else that initial impetuous will be lost and it could end being detrimental to your business.
In summary, if you want to get online to start marketing your business it has never been easier. We would recommend you have a play around with the options we gave above on a personal level before you implement into your business.
If you’d like some free and detailed advice then feel free to give us a call on 020 8144 5685 or email firstname.lastname@example.org.