Category News


Twitter Adverts, are they all that?

Twitter last week opened up it’s adverts to small & medium businesses within the UK for the first time. The site currently only makes money from it’s adverts so it was only a matter of time before the scheme was rolled out everywhere.

“All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.” – Ravi Narasimhan, a product manager at Twitter

How Does It Work

As you can see in the below screenshot, you create a campaign, set a daily budget & enter a max bid. The whole process looks a lot like Facebook’s advertising but so it should, Facebook Ads work. This page shows the impressions your sponsored tweet has made, it’s engagements (people who have clicked the link you provide), what your spend is and the estimated cost per click.

You can see the tweets in a number of places.

  • At the top of search results pages on Twitter & their Advertising partners.
  • On a users Home Timeline if it’s relevant to them.
  • On a Brands profile page or pinned to the top of their timeline.



How can you target people?

Twitters targeted ads are fantastic, you can select other users to target directly by selecting their profiles. Essentially taking away all the hard work of getting those people to follow you & allowing you to direct an advert to them. You can even narrow it down to location & certain interests.

The whole thing is very detailed & it’s exactly how it should be.





Give it a go. Twitter would not of rolled this out if it was at all sub standard. I expect that Twitter Ads will catch up with Facebook & Google Ads in not too distant future within the UK. Check them out HERE.



Embedding Instagram Videos

Instagram have finally decided to join the video game, probably just as you were considering getting Vine App now that it’s available on Android devices now.

Have a read of the Guardian article HERE that talks about the battle between the Facebook owned Instagram and Twitter backed Vine.

If you want to learn how to embed videos then have a look at the Mashable guide HERE, it’s much more complicated than embedding a vine, however it is possible. We think Instagram will catch up soon.


Magento vs osCommerce

When it comes to choosing the best ecommerce platform for our clients, we try to take all factors into consideration, from design right through to the payment gateways. The leading two ecommerce platforms in our eyes are Magento and osCommerce. They offer a huge database of add-ons, which massively increase the functionality when it comes to building an e-commerce website.

Magento or osCommerce? We have to go with Magento simply because we feel that the software is just that tiny bit ahead at the moment, meaning better quality / functionality for our clients. Magento is great visually and is very efficient to work with. For more information about ecommerce web design go to our ecommerce page.


WordPress Blog Design

WordPress is a free open source blogging platform used over 25 million web users across the world. We create all of our blogs using WordPress because we feel that it offers the best functionality, add-ons and ease of use for our clients. The Fresh Developer blog itself has been designed and customised using the WordPress platform.

For more information visit