Google Keyword Tool
There has been a recent change in the statistics from the Google Keyword Tool. The changes have seen drastic reductions in many search terms from various niches/markets. Our first reaction was worrying but we soon realised that there may be a major positive hidden within these new results. Our conclusion is that the updated search results for keywords from within the UK are now far more accurate (and realistic), providing a much more powerful guide for our current and future SEO campaigns.
Keyword Local Monthly Searches
OLD result for [golf clubs] – 1,000,00
NEW result for [golf clubs] – 18,100
Keyword Tool uses
So don’t be too disheartened by the drop in searches for your main keywords. We wouldn’t recommend weighting your whole campaign hopes singularly on the keyword tool, instead use it as a guide for selecting potential keywords.
Find out more about search engine optimisation and choosing keywords in our SEO services section.
